The authentic feminine – an untapped business resource.
Mother’s Day is a celebration of feminine energy. It can be a time of reflection back to our own childhood. If we were lucky enough, we had strong female influences in our lives. Our mothers, grandmas, aunties or big sisters nurtured us. They intuitively knew when we needed them. At some point in our childhood, we were all influenced and changed positively, by the power of feminine energy.
It is a creative force to be reckoned with. So why when it comes to business do we reject it?
In today’s fast paced, action orientated climate, masculine and feminine energies can become imbalanced. For both men and woman, time and target pressures mean we have to manage much more with far less. To be successful we must be fast, tough, aggressive and ruthlessly competitive, rather than collaborative, compassionate and vulnerable. When the heat is on, this dominating male energy can quickly become inauthentic, turning into greed, aggression and control.
But what if we were to harness the power of authentic feminine energy in business?
We use it to nurture and grow our families, so why not use it to nurture and grow our businesses? What if vulnerability was used to humanise our companies and create meaningful, loyal relationships? What if intuition was used to empower a workforce to take ownership of its own development? What if, instead of religiously toeing the corporate line, we used compassion to take a different tack with a struggling, stagnated member of the team?
So often, we hear the word ‘feminine’ as an antidote to the masculine, so that the two become polarised and inauthentic. But to unleash true potential, we need both feminine and masculine energy working in harmony. Whilst it is crucial to access our action self, so too must we access wisdom and intuition.
Ultimately, we must be true to ourselves. We must be authentic.
Business leaders can take steps to encourage authenticity in the workplace whilst showing their own authentic selves. Instead of striving to be tough, authoritative and in control, why not embrace vulnerability and show up as a real, imperfect person? By setting that example, welcoming difference and diversity and encouraging people to be who they truly are, leaders can create more supportive, and productive work environments. As a result, the potential of the company is unleashed. Employees become more engaged with company goals, motivated to innovate and take risks. In an environment where they’re fully supported to be themselves, they fire on all cylinders and bring their whole selves to the table.
So this Mother’s day, let us recognise and honour the balance between masculine and feminine energy. Let us lead with noble hearts and reclaim feminine energy as a force for positive business change. Let us herald a new kind of enterprise for the 21st century. One that is crucially decisive, action-oriented, focused and strategic yet is equally as intuitive, empathetic, collaborative and inspirational.